Increasing Media Coverage
Increasing Media Coverage Kyle Jones To increase media coverage of the Paralympics, I would start with having more commercials, and ads throughout the year, not just when it is getting close to the event. Since the Paralympics happens every four years, commercials would begin some time after the last one, but still a couple of years out from the next. As time passes, and we get closer to the event the ads will become more frequent. This will build anticipation, and almost a countdown until the event. Having the commercials air on sports related channels. This will grab the attention of people who are already invested in sports. Another place to have ads are on popular sports talk shows. For example the "Pat McAfee Show", is one of the most entertaining, and popular sports talk shows. If this talk show or similar, were to talk about the upcoming Paralympics, there would be much more people interested in watching. Having popular people who are involved in sports using...